Content Creator
Want to make content that actually hits? National Express is on the hunt for a Content Creator who gets social culture, knows what makes people stop scrolling, and isn’t afraid to get out there — in coach stations, airports, events such as Wembley Stadium, Glastonbury Festival and Boomtown Festival, partner sites and anywhere our customers are — to capture the real stories of how people travel.
This is your chance to shape the voice of a major UK brand and create content that’s smart, social‑first, and rooted in what customers actually care about. If you love being on the move, even better — this role involves regular travel to film on location and bring our journeys to life.
This role requires you to be in Birmingham 2 days per week with regular travel involved.
What you’ll do
- Create standout social content across TikTok, Instagram, Facebook and anywhere our riders hang out.
- Travel regularly to capture content on location — events, partner sites, off‑site shoots and real‑world moments.
- Jump between agency collabs, in‑house shoots and on‑the‑ground content capture.
- Support influencer partnerships and community engagement with a tone that feels human, not corporate.
- Shape customer‑first content across our website and owned channels.
- Use data, trends and insight to level up performance and drive real results.
What you’ll bring
- Experience making social content that cuts through the noise.
- A strategic brain with a creator’s instinct.
- Strong communication skills and the confidence to simplify the complex.
- Curiosity, creativity and the energy to test, learn and experiment.
- A calm, proactive, customer‑obsessed mindset.
- A willingness to travel and capture content wherever the story is happening.
What you get for bringing the energy
- We don’t just want great people — we look after them too. When you join National Express, you get perks that actually make a difference:
- Free bus and coach travel across the National Express network for you
- Complimentary travel for your nominated person (or bus travel for your partner)
- Life assurance and a solid company pension
- Access to our Employee Assistance Programme
- A private online GP service for quick, stress‑free support
We’re building an inclusive workplace that reflects the communities we serve, and we actively welcome applications from everyone. If you need any adjustments during the recruitment process, just let us know — we’ve got you.
A quick heads‑up: if we get a high number of applications, we may close the advert early. If this role feels like your vibe, now’s the time to jump in.
Things to Note...
At National Express, we are really proud of our health and safety record and as a result, we operate a Drugs and Alcohol Policy which is applicable to all employees.
As part of your initial assessment, we will complete Drug and Alcohol testing and you may be subject to random tests during your employment.